External Copilot Developer Interviews

Conducted comprehensive external engineering management and developer interviews to gather insights on GitHub Copilot adoption, usage patterns, and developer experience optimization opportunities.

Role

UX Research, Developer Insights

Team

External Egnineering Managers, Developers, Corporate Strategy Team, AI Tools Special Adoption Team

Tools

Dovetail, 3rd party interview coordination, PowerPoint, SORA, Clipchamp

Executive Summary

Developer Research Initiative

Led comprehensive external developer interviews to gather insights on GitHub Copilot adoption, usage patterns, and developer experience optimization opportunities. This research provided valuable external perspectives to inform internal product strategy and improve developer adoption.

10+
Interviewed
100%
External Insights
Comprehensive
Research Report

The Tension Points

Limited External Perspective

The product team lacked comprehensive external developer perspectives on GitHub Copilot adoption and usage, limiting understanding of needs and opportunities.

Adoption Pattern Gaps

Understanding of how external developers adopt and integrate GitHub Copilot into their workflows was incomplete, making it difficult to optimize the developer experience.

Strategic Approach

Comprehensive External Research

Conducted extensive interviews with external engineering leaders and developers to gather diverse perspectives on GitHub Copilot adoption, usage patterns, and pain points across different organizations and use cases.

Pattern Analysis

Analyzed interview data to identify common patterns, adoption barriers, and optimization opportunities that could inform product strategy and development priorities.

Strategic Insights Delivery

Delivered actionable insights and recommendations to product teams to inform GitHub Copilot adoption teams and improve developer experience.

Process & Methodology

Developer Recruitment

Recruited and scheduled interviews with 10+ external engineering leaders and developers from diverse companies and backgrounds to ensure comprehensive insights.

Interview Conduct

Conducted structured interviews to understand GitHub Copilot adoption patterns, usage experiences, and improvement opportunities.

Data Analysis & Reporting

Analyzed interview data to identify patterns and delivered comprehensive research report with strategic recommendations.

Impact

External Insights Integration

The External Copilot research initiative fundamentally improved understanding of GitHub Copilot adoption and usage patterns by providing comprehensive external developer perspectives that were previously unavailable.

Before External Research

  • Limited external perspective
  • Incomplete adoption data
  • Internal assumptions
  • Unclear optimization paths

After External Research

  • Comprehensive external insights
  • Detailed adoption patterns
  • Data-driven decisions
  • Clear optimization opportunities

Product Strategy Enhancement

This research provided valuable external perspectives to inform internal product strategy and improve developer adoption.

Visual Assets

Research Report

Comprehensive research report with external developer insights and recommendations

Research Report

Sharing research report with voice clips from the interviews

Key Learnings & Strategic Insights

External Perspective Value

External developer interviews revealed critical insights that weren't apparent from internal data, proving that external perspectives are essential for comprehensive product understanding.

Adoption Pattern Diversity

The research uncovered diverse adoption patterns across different organizations and developer types, highlighting the need for flexible product approaches that accommodate various use cases.

Tools & Technologies

Dovetail

Research Analysis

User Interviews

Developer Insights

Data Analysis

Pattern Recognition

Research Report

Strategic Insights