Green Concepts & Environmental Impact

Designed sustainable concepts and features for internal and external tools like GitHub to raise awareness and drive positive change through compelling design and data storytelling.

Role

Product Design, UX/Design, UX Strategy

Team

Green Software Engineers

Tools

Axure, Snagit, Clipchamp, GitHub

Executive Summary

Sustainable Design Concepts

Led the design of sustainable concepts and environmental impact visualizations to raise awareness and drive positive change. This initiative focused on creating compelling visual narratives that make environmental data accessible and actionable for diverse audiences.

Increase
Awarenes
Visual
Impact Stories
Sustainable
Concepts

Articles & Repos

More Techie, Less Talkie: The Real Challenge of Driving Sustainability

A reflection on the challenges of implementing sustainable features in developer tools, sharing our experience proposing green concepts to a major software platform.

Read Article

How to Hack Sustainability into Software: Insights from a UX Strategist's Experiments

Exploring practical approaches to embedding sustainability in software development through UX-driven solutions and real-world experiments.

Read Article

GitHub Repo

Check out the Green GitHub Documentation repository showcasing concepts for integrating sustainability features into GitHub's platform.

View Repository

The Tension Points

Design Sustainability into existing tools

How could we make reduce our carbon impact with existing tools?

Low Awareness Engagement

Environmental awareness campaigns struggled to engage audiences effectively, how could we bring this awareness to life in a way that was engaging and actionable?

Action Gap

Even when people understood environmental issues, there was a gap between awareness and action, with unclear pathways for meaningful engagement.

Strategic Approach

Visual Storytelling

Create interactive prototypes to show how we could reduce our carbon impact within existing tools

Data-Driven Design

Created visualizations and concepts that bring awareness to the environmental impact, helping people understand the connection between their actions and environmental outcomes.

Actionable Insights

Designed concepts that not only raise awareness but also provide clear pathways for actions to be taken to be able to reduce carbon impact.

Process & Methodology

Interactive Prototype Design

Designed and created interactive prototypes with current designs and functionality to show how to incoroporate features that reduce carbon impact

Concept Development

Developed sustainable design concepts and visual narratives that transform environmental data into compelling, actionable stories.

Sharing

Created shareable videos and walkthroughs of concepts and GitHub repos to share with the teams both internally and externally.

Ecosystem Impact

Environmental Awareness Transformation

The Green Concepts initiative fundamentally changed how environmental data is presented and understood, making complex information accessible and actionable for diverse audiences.

Before Green Concepts

  • Lack of awareness of carbon impact
  • Inability on how to take actions to reduce carbon impact
  • How to reduce carbon impact within existing tools

After Green Concepts

  • Visual storytelling of ways to reduce carbon impact within existing tools
  • Ability for teams to see how little actions can make a big difference

Visual Assets

Tools & Technologies

Snagit

Visual Design

Prototypes

Axure

GitHub

Sharing concepts

Sustainable Design

Green cconcepts for impact